We think it’s important to support local business. Living and working in far northern New South Wales, we know first-hand how difficult it can be for any start-up business to get off the ground and prosper in a regional area. In the early days of Doña Cholita, we realised that we quickly needed to adapt our business model and our personal worlds for life in a regional area. An important part of that was to consciously support local business.
Being a regional food manufacturing business there are all sorts of factors that can impact your operations and success. Supplies or consumables such as ingredients and packaging can take longer to arrive, incoming and outgoing transportation options and freight schedules are more limited and less frequent and you are more isolated from distribution channels including larger retailers and wholesalers. Our tortilleria is in a small country town of 1,000 people which means it can be more difficult to find staff and if you rely on large urban repair companies to attend to machine breakdowns it can disrupt your production schedule.
At Doña Cholita, we have experienced first-hand the benefits of supporting local business to overcome these difficulties. When making purchases, we have found that it’s a much better choice to buy local in the long run. The after sales service is better and more personal. When we are troubled by machinery break downs, our local repairers can fix the problem quickly, which minimises the impact on production. When we have issues with wrong deliveries our local freight companies are always generous to help. If we are ever we low on packaging, our local suppliers are always supportive. Businesses that are far away just can’t help you out! So, wherever we can find a local alternative we will use it. Sometimes it is a little more expensive, sometimes it isn’t. But either way it’s worth it.
On a personal level, we also consciously support local business. We shop at the local Farmers’ Market in Murwillumbah every week. When we miss the markets, which isn’t very often, we feel like the food in our house is just not the same quality! We look forward to interacting with other local food growers, producers and manufacturers and sharing ideas. It’s why we love being a part of a regional community where local business supports each other.